EASTBOUND ADVISORY✦ CHINA MARKET ENTRY✦ TMALL · DOUYIN · XIAOHONGSHU✦ KOL CAMPAIGNS✦ BRAND STRATEGY✦ DIGITAL COMMERCE✦ EASTBOUND ADVISORY✦ CHINA MARKET ENTRY✦ TMALL · DOUYIN · XIAOHONGSHU✦ KOL CAMPAIGNS✦ BRAND STRATEGY✦ DIGITAL COMMERCE✦
MARKET ADVISORY · EST. 2025

We move international
brands into China.

We help international brands enter the Chinese market — building your digital presence, setting up on China's biggest platforms, and running campaigns that convert.

START YOUR ENTRY ↗ OUR SERVICES
SCROLL
400M+ Chinese middle-class consumers
67% Growth in China e-commerce since 2020
40–80% Premium paid for authentic foreign brands
东行 Moving East — our founding principle
WHAT WE DO

Our services.

Everything you need to enter and grow in the Chinese market — from store build to platform management to advertising.

01 E-Commerce Store Your own branded online store, built from scratch and optimised to sell. Clean, fast, and ready to convert international customers from day one.
SHOPIFY CUSTOM BUILD CHINESE VERSION
↗
02 Platform Setup Full registration, store build, and content setup on Tmall Global, JD.com, Xiaohongshu, and Douyin. We handle every step of the China platform stack.
TMALL XIAOHONGSHU DOUYIN JD.COM
↗
03 KOL & Influencer We connect your brand with the right Chinese creators — KOLs and KOCs who drive real purchasing decisions. Seeding, campaigns, and live-commerce.
KOL SEEDING LIVE-COMMERCE CONTENT
↗
04 Paid Advertising Targeted paid campaigns across Chinese platforms. We manage your ad spend, creatives, and optimisation so your brand reaches the right audience at the right moment.
DOUYIN ADS TMALL TRAFFIC WECHAT
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HOW WE WORK

How we work.

01
Brand Audit
We assess your brand, your product, and the opportunity. We tell you exactly where and how to enter China — no guesswork.
02
Market Strategy
We build your China market entry plan — platforms, positioning, pricing, and the Chinese brand identity that will resonate.
03
Build & Launch
We build your store, set up your platforms, and launch with a campaign designed to drive early traction and visibility.
04
Scale & Grow
We manage, optimise, and scale. Ongoing KOL campaigns, paid ads, and platform management to keep growing your presence.
THE PLATFORMS

The platforms
we work on.

Chinese consumers don't shop on Amazon or Instagram. They live on these four platforms — and we build your presence on every one.

TM
Tmall Global
天猫国际
China's premium e-commerce destination for international brands. Where serious buyers go for authentic foreign products.
XHS
Xiaohongshu
小红书
China's Instagram meets TripAdvisor. The discovery platform where Chinese consumers research foreign brands before buying.
DY
Douyin
抖音
Chinese TikTok with built-in commerce. Live-stream selling can move thousands of units in a single session.
WC
WeChat
微信
China's super-app. Official brand accounts, mini-program stores, and the relationship layer that keeps loyal customers coming back.
400M+
Middle-class Chinese consumers with purchasing power
$6.3T
China e-commerce market value by 2028
67%
Growth in cross-border e-commerce since 2020
18%
Projected annual growth rate in China's import market
WHO WE ARE

Built for brands going East.

Eastbound was built for international brands who know the Chinese market is the opportunity — but don't know where to start.

We bring together digital commerce expertise, social media strategy, and deep knowledge of the Chinese consumer to build the complete bridge between your brand and 400 million buyers.

From your first platform account to a fully running China operation — we handle it all.

东行
Our name means "moving east" in Mandarin. It's the direction of every decision we make.
4
Core Chinese platforms we manage for every client
End-to-end
From strategy to launch to ongoing growth management
↗
One direction — always forward, always East
LET'S TALK

Ready to enter
China?

Tell us about your brand. We'll tell you exactly how to get in.

GET IN TOUCH ↗

Or email us directly at hello@eastbound.live